What a print shop taught me about grids

Process

My first job was in a print shop in Lisbon, setting tickets, menus and the occasional wedding invitation by hand. There was no software to hide behind, only a chase, a box of type and a deadline.

The grid is the paper

A sheet has edges before it has columns. The best layouts in that shop started from the margins, not from the middle, and every grid I draw now still begins with the paper it will be printed on.

On a screen the paper is the window. We set the margins first, then let the columns follow, and the page feels held rather than filled.

(Next note)

Briefs we said no to, and why

Briefs we said no to, and why

Briefs we said no to, and why

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