Saying no is part of the work. Every year we turn down a few projects, and the reasons are rarely about money.
Three we declined
A rebrand that had to launch in three weeks, for a company that had not yet decided what it sold. A campaign that wanted to look like someone else's. A logo competition with forty studios and one winner.
Each would have paid. None would have let us do the work we are asked for, and the clients who find us come for that work.
A good no leaves room for the right yes.
Saying no is part of the work. Every year we turn down a few projects, and the reasons are rarely about money.
Three we declined
A rebrand that had to launch in three weeks, for a company that had not yet decided what it sold. A campaign that wanted to look like someone else's. A logo competition with forty studios and one winner.
Each would have paid. None would have let us do the work we are asked for, and the clients who find us come for that work.
A good no leaves room for the right yes.