Echoes, a fashion editorial in red light

Echoes

No. 01

Date

2024

Maison Ardent

Echoes

Client

Maison Ardent

Year

2024

Role

Creative direction, art direction

With

Ines Marlow, photography Studio Halden, retouch

Maison Ardent wanted its autumn line to feel like a memory rather than a catalogue. We shot the whole story under one red lamp, letting faces fall in and out of the light.

The editorial ran across print, a short film and the house's new site, where each picture opens slowly, the way a room warms up.

A portrait lit in red and violet
Pink petals, blurred by movement
A red hibiscus, its stamen in focus against a blue sky
Orange flowers in motion

(Next project)

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