For one week in January we kept the blinds open and changed nothing else. Every morning at nine we photographed the same table, the same chair and the same stack of proofs.
By Friday the pictures told us more about our work than a month of reviews. The proofs we liked at noon looked tired by four. The ones we doubted held up in every light.
What we changed
We now judge colour twice, once before lunch and once at dusk, and we print every proof on the paper it will live on. It costs an hour a project. It has saved us several reprints.
A proof that holds up at four in the afternoon holds up anywhere.
The table is still by the window. The chair has moved.
For one week in January we kept the blinds open and changed nothing else. Every morning at nine we photographed the same table, the same chair and the same stack of proofs.
By Friday the pictures told us more about our work than a month of reviews. The proofs we liked at noon looked tired by four. The ones we doubted held up in every light.
What we changed
We now judge colour twice, once before lunch and once at dusk, and we print every proof on the paper it will live on. It costs an hour a project. It has saved us several reprints.
A proof that holds up at four in the afternoon holds up anywhere.
The table is still by the window. The chair has moved.